Each piece is a testament to our rich cultural legacy and is handpicked to bring the soul of North Africa into your home. By sharing these unique treasures with you, we bridge the gap between traditional Moroccan artisans and the modern market, allowing them to continue their passion and preserve the exquisite artistry of handmade crafts.

We celebrate our ancestors traditions through soulfully sourced artisanal homeware handpicked from villages and cooperatives across our North-African homeland of Morocco. We share our treasured finds with you to connect Moroccan artisans and their ancient crafts with modern market access so they can continue doing what they love, and preserve the artistry of traditional handmade products for

The Importance of Indigo in Berber Culture

Indigo Blue: A Sacred Hue
Indigo blue, or "indio blue," holds profound significance in Berber culture. This deep, rich color is more than just an aesthetic choice; it carries a wealth of meaning and tradition. Historically, indigo dyeing techniques have been passed down through generations, symbolizing wisdom, protection, and connection to the spiritual realm.

Symbolism and Spirituality

  • Protection and Power: In Berber culture, indigo blue is often associated with protection against evil spirits and negative energies. It is believed that wearing or carrying items dyed with indigo can shield individuals from harm.
  • Wisdom and Nobility: The color is also linked to wisdom and nobility. It signifies the depth of knowledge and the status of the wearer or owner.
  • Connection to Nature: Indigo dye is derived from the indigo plant, which thrives in the harsh desert environment. This connection to nature underscores the resilience and adaptability of the Berber people.

FROM IDEA TO PROTOTYPE

It’s through the Berber jewels, guardians of the ancestral legacy inherited from mother to daughter, that Samia have built the image of the Moroccan culture since she was a young girl and led her to this beautiful journey, constantly seeking to quench her thirst for the knowledge of the Arts and Crafts. Then, she naturally decided to re-interpret the Amazigh culture under a new light, one closer to her personal history, in a NEO-BERBER way to tell her story through her designs.

It is after her adventures, in her travel diary, that Samia gets used to scribbling her thoughts and ideas. She also draws her sketches of jewels. But it is with the help of a graphics software that the jewel really takes shape: it is printed and “worn” before being communicated to the craftsmen she works with.

YELLI JEWELS uses 925 silver (92.5% silver). The silver is first melted to obtain silver ingots or silver wire. Then, according to the model, the raw silver is refined with a machine to get the wanted width. Depending on the model, there are the following steps:

The cutting of the model :  Enamel / Ciseling / Filigree

Discover Ahanu's finest handmade treasures, where each piece is beautifully designed and meticulously crafted with exceptional detail and quality. Our products embody the rich spirit of traditional craftsmanship, making them unique and timeless. By choosing Ahanu, you're not just buying a product; you're investing in sustainable practices and supporting local artisans. Elevate your style with Ahanu and make a meaningful impact with every purchase.